Madame Geneva. Retro-Look in New York.

New York, USA, USA,

Restaurants, Sport & Wellness, Bar,



Interior Design, Photography, Award,

New York design studio AvroKO Hospitality Group (AHG) has designed a lounge bar for the famous Saxon + Parole Restaurant.

Madame Geneva. Retro-Look in New York.

Dive into the past to relax over cocktails at the corner of Bowery and Bleeker Street after a busy day in New York.
The name itself takes us back to the past: Madame Geneva is an 18th century British name for gin, the key ingredient in many of the cocktails for which the bar is known.

The “vintage” concept is apparent, in accordance with the concepts of Visual Marketing, primarily in the Interior Design, with brick arches, comfortable black sofas and dark wood false ceilings. Reclaimed iron railings divide various microareas.
The sense of warmth and cosiness is underlined by frequent use of the colour red, which appears in the restaurant’s logo, the armchairs and the bathroom lighting.
A very appealing location offering just the right “quantum of solace”, that is, the good old nostalgia we sometimes need.

(Christiane Bürklein)

Design: AvroKO Hospitality Group (AHG)
Location: New York, USA
Year: 2013
Photography: Courtesy of AvroKO Hospitality Group (AHG)
Link: http://www.madamgeneva-nyc.com/
Awards: Winner of World's “Best Restaurant Bar” at the 2013 Tales of the Cocktail Spirited Award


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