Park Associati, The Cube, Milan

Until April 26 2012 Italy?s top award-winning chefs will take turns over the stove at The Cube, an itinerant restaurant. The project/event was created by Absolute Blue, a Brussels agency, for Electrolux and features the architecture of Park Associati, an architecture and interior design studio, with a logo and skin texture by Studio FM.

Park Associati?s architectural project is highly flexible; the restaurant was created by assembling modules capable of adapting to different climatic conditions while continuing to offer high standards of comfort even under the most extreme conditions.

The Cube?s white outer skin is made of laser-cut aluminium with a geometric texture that covers its entire surface and gives the pavilion a light feel.
The entire pavilion surface is divided between an open space with a visible kitchen and a terrace; the architects have used reusable materials with innovative technological, sustainable and energy-saving properties.

(Agnese Bifulco)

Architecture and Interior Design: Park Associati, Milan (Filippo Pagliani, Michele Rossi, with Lorenzo Merloni, Alessandro Rossi, Alexia Caccavella, Alice Cuteri, Fabio Calciati)
www.parkassociati.com

Event concept and project management: Absolute Blue, Brussels
www.absoluteblue.eu

Graphic consulting and texture design: Studio FM, Milano (Cristiano Bottino, Barbara Forni, Sergio Menichelli with Libero Corti)
www.studiofmmilano.it

Event dates: December 19 2011 ? April 26 2012
Location: Milan, Italy
Photographs: Andrea Martiradonna

www.electrolux.it