For many years now, Floornature has been supporting the application of Ivrea, the Piedmont city famous for the brand and the architecture commissioned by Adriano Olivetti as a 20th-century industrial city.
Ivrea has presented its candidacy for the status of Industrial City of the Twentieth Century in the UNESCO World Heritage List. The candidacy, documented in a vast photographic dossier by Gianluca Giordano, is Adriano Olivetti’s industrial and socio-cultural project in Ivrea.
Adriano Olivetti had perfectly understood -as did many enlightened public figures before and after him- the need, both in corporate and human and social terms, of building a self-contained centre for his employees.
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