Unmatched appeal and evocative power: the timeless aesthetic of wood by Porcelaingres

Design, Interior Floor, stile vintage, Classic, Rustico, Exterior Floor,

Porcelain Tile, Wood,

Bathroom, Interior Design, Porcelaingres,

The incomparable charm of wood meets the reliability of high-tech ceramic in two new collections from Porcelaingres: In-Wood and Pure Wood, both ideal for indoor and outdoor applications.
Charm, elegance and practicality are the three main pillars of a designer wall and floor covering that sits a cut above the rest thanks to its excellent versatility, as it effortlessly blends into the widest-ranging indoor and outdoor styles

Unmatched appeal and evocative power: the timeless aesthetic of wood by Porcelaingres
Once again in 2022, wood maintains its strong position as one of the key references on the interior design landscape.
As appealing today as it was centuries ago, its aesthetic remains as attractive and expressive as ever, rooted in timeless qualities such as warmth, practicality and a strong identity.
A combination of factors that come together to create peaceful, harmonious and welcoming atmospheres in any and every interior design project.
In the context of a design landscape that is becoming more sustainable every day, the industry’s leading materials are taking a leaf out of the book of tradition, but rewriting it as a new page in the world of furniture and flooring.
Perhaps the best example of this is high-tech ceramic, which for years has been the go-to material in the wall and floor covering sector thanks to its unrivalled performance - strength, reliability and durability - combined with an incredibly varied range of aesthetic options.
Indeed, some of the most popular effects available include marble, resin, concrete, natural stone and the countless types of wood.

The most well-known and sought-after varieties are now available to peruse in high-tech ceramic catalogues, thus allowing people to add the personal touch they desire to their home environments.
And all without chopping down a single tree, instead creating a product that is not only extremely easy to clean and maintain, but also nigh unalterable as it is non-absorbent.
This specifically makes wood-effect ceramic floors ideal for outdoor use and applications in constant contact with water and moisture, such as bathrooms and spa environments.
Thanks to the expertise of its parent group, Iris Ceramica Group, Porcelaingres - an up-and-coming German brand that has already made its mark on the industry - has dedicated two collections to the wood aesthetic: In_Wood and Pure Wood.
Both are characterised by a great deal of charm, elegance and versatility, with a view to championing the brand’s values of continuity, innovation and sustainability. Sustainability is a key factor in Porcelaingres’ production, one which is achieved in part thanks to a highly-innovative plant (one of the first of its kind and size in Europe) which “allows for broken and waste parts to be recycled, for the water used for manufacturing to be purified and reused, and for the energy necessary for production to be produced independently”.
In_Wood consists of four varieties in burnished or neutral shades (Acacia, Mulberry, Canaletto and Maple) in different sizes, each of which “provides an insight into the beautiful, evocative story told between the lines of a tree’s bark”, conjuring up images of both lush, deciduous forests and ranks of stately, ancient evergreens.
Inspired entirely by nature, Pure Wood is made up of six shades (Amber, Black, Brown, Grey, Hazel and White) which even further expand the colour palette available for these eco-friendly porcelain surfaces. Available in both a classic 120x20 size and a special 120x20 ‘modul oblique’ format, these slabs are a mere 6mm thick, making them ideal for “a boundless range of different laying patterns, thus feeding individual creativity and stylistic research”.

Marco Privato


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