Floornature with the LAND studio for the Milan Design Week

Migliore+Servetto Architects, LAND Italia Srl,

Francesca Macis,



Milano Design Week,

From June 6 to 12, Floornature will take part in the Milan Design Week 2022. In addition to the events to be held at the Iris Ceramica Group showroom, Floornature, as media partner of the LAND landscape studio, will also follow a focus on the major transformation that the city of Milan has been undergoing. Floornature will stream the talks centred on "meanwhile uses", theme dedicated to the temporary use of the urban context, with speakers including Andreas Kipar, Stefano Minini, Ico Migliore, Mara Servetto and representatives from the studios MCA, Foster+Partners and Park Associati.

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Floornature with the LAND studio for the Milan Design Week
The 60th edition of the Salone del Mobile has as its theme Between Space and Time, a slogan of great relevance to the major transformation that the city of Milan has been undergoing in recent decades. The Milan Design Week 2022 is therefore opening itself up to a broader debate that reaches beyond the world of product design.
In parallel with the initiatives set to take place at the Iris Ceramica Group showroom in Via Santa Margherita 4, Floornature, as media partner, will also follow the series of talks organised by the LAND international landscape consulting company.
Everything is centred around the theme of the Milan Design Week 2022 and illustrated through the concept of "meanwhile uses", in other words the temporary uses of areas undergoing transformation, of which there certainly is no shortage in Milan, as we consider, for example, the MIND Milano Innovation District. The project concerns the redevelopment of the Expo2015 area through the public-private partnership between Arexpo and Lendlease, to "create a sustainable, carbon neutral and inclusive city of the future, where innovation is generated collaboratively for the benefit of communities". 
This large neighbourhood is thus the focus of the Urban Living, a window onto the Decumanus of MIND installation, created by LAND in collaboration with the Migliore+Servetto studio.
Building on the MIND flow experience, the intervention curated by Migliore+Servetto involves a 1.8 km-long yellow street painting, interspersed with green islands created by LAND, the experience is brought to Via Varese, all with the aim of returning a space of nature to the local community. Thanks to the support of HW Style (specialising in the design, creation and maintenance of green spaces), a living lawn will be set up on a parklet right in front of the LAND exhibition space entitled Wunderkammer.
In addition, the theme of the Salone, Between Space and Time, will be explored through a rich programme of activities, including a series of talks. For those unable to attend in person, Floornature, as media partner of the event, will stream the talks on its Facebook channel.
The programme will get underway on Monday 6 June at 5 p.m. with The great transformation of MIND in the Milanese landscape. LAND co-founder and CEO Andreas Kipar and Lendlease's Stefano Minini will be speaking. 
Tuesday 7 June, 6 p.m. Art and culture supporting the meanwhile project will be addressed with artist and researcher Andrea Conte (Andreco), Mico Gradoni (Lendlease), Giuliana Bonifati and Desirée Pierluigi (LAND). 
Wednesday 8 June, 11 a.m. The LAND Tech Committee will discuss with Park Associati studio Meanwhile Uses VS Construction Site: how to temporarily activate the construction sites of major developments
Thursday 9 June, 5.30 p.m. Ico Migliore and Mara Servetto from the Migliore+Servetto studio, authors of Flow, Giulia Bonisoli from Lendlease, Valeria Soliano from PlusValue, talk with Andreas Kipar about the meanwhile uses project by MIND.
Friday 10 June will focus on the theme The prefiguration of the project, digital implementation in urban developments with Jacopo Iaccarino and Giovanno Franchina of Bepart, Domenico D'Alessio (Lendlease), Simona Portigliatto (Nhood) and Andrea Bulloni (LAND)  at 5 p.m.
Closing the series of talks is the technical meeting at 6.15 p.m., What does it mean to design today for the future - from MIND to the world with Andrea Rossi (MCA), Gabriele Coccia (Foster+Partners) and Andrea Bulloni, Ottavia Franzini and Giuliana Bonifati of LAND.
Of course, having in mind the motto of LAND: Reconnecting people with nature.

Christiane Bürklein

"Urban Living, a window onto the Decumanus of MIND" installation
LAND and Migliore+Servetto for Lendlease
June 6 to 12, 2022, Via Varese 12, Milan, 10 AM to 7 PM
Photos: courtesy of LAND
Streaming Channel: https://www.facebook.com/floornaturecom
For more information: https://2022.breradesignweek.it/it/evento/1175/urban-living


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