Award for the Russian pavilion 'Fair enough' at the 2014 Biennale in Venice

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#floornaturelive: A special mention went to the Russian pavilion entitled 'Fair enough' at the 2014 Biennale in Venice. 'Fair enough' takes an ironic look at the contemporary vocabulary of commercial architecture.

Award for the Russian pavilion 'Fair enough' at the 2014 Biennale in Venice

Fair enough” is the name of the Russian pavilion at the Biennale in Venice: an idea by the Strelka Institute for Media, Architecture and Design in Moscow'which brings what appears to be a trade fair to the pavilion in the Giardini.
Under the slogan “Russia's Past, Our Present” the pavilion presents 20 architectural ideas by 20 institutions and offices using the universal language of the trade fair with its typical stands. An exposition of projects or ideas, using a highly intelligible, direct form of communication reflecting the growing banality of architecture today.
In the Russian pavilion we find a number of stereotypes of the classic Russian trade fair, such as beautiful hostesses in brightly coloured uniforms, acknowledging a common stereotype. Only upon closer inspection do we recognise the true nature of the installation, the very title of which is a play on words (“fair enough” in both senses of the word fair), for what we see before us is not the usual mass-produced architecture but ideas that are changing the face of Russia through architecture, urban planning and design. Changes that the Floornature staff were able to observe for themselves during a recent visit to Moscow.

(Christiane Bürklein)

14th International Architecture Exhibitions – Fundamentals
dates: 7 June ' November 23 2014
location: Venice (Italy)
Russian pavilion: http://fairenough.ru
Photos: Courtesy of Russian Pavilion, © Nikolay Zverkov © Lena Tsibizova (vertical photo)

Strelka Institute