The twentieth MosBuild ceramics and design show included MosBuild Cersanex, a showcase for quality ceramic tiles. Porcelain floor tiles dominated the scene, particularly in combination with wall coverings using 300X150 big tiles. Ceramic surfaces showed off all their expressive potential as the new focus of today’s architecture in the halls of Moscow’s Expocentre. MosBuild 2014 offered the perfect opportunity to build a bridge between east and west, given its strategic location.
Nature ruled the day at the show, with a focus on new collections with textures representing all the hues and materials of nature: from stone to wood, marble and onyx. It seems clear that ceramic floor and wall tiles will be increasingly oriented towards new interpretations of natural materials, but with the important advantage of being long-lasting, easy to clean and available in a great variety of sizes.
MosBuild 2014 showcased companies from 49 different countries all over the world, showing off the quality that has been achieved and the progress that has been made in construction and in ceramic surfaces in particular. The architects and designers who flocked to the event had an opportunity to experience first-hand how porcelain tiles have become a new opportunity to requalify design, in terms of both the complexity of their design and as elements for finishing the interiors and exteriors of any kind of building.
Four companies from the Sassuolo ceramics district showed off products from their catalogues in a highly evocative installation free of visual barriers, leaving visitors’ eyes free to wander over the surfaces displayed on the walls and floor.
At MosBuild Fiandre focused on variations on the theme of marble, the company’s traditional strong point, exhibiting big porcelain wall tiles measuring 300X150 that seemed to form a long, slightly curved corridor offering a wealth of evocations due to overlapping of ceramic materials and shadows. IRIS ceramica, a master in the art of decoration, showed off some very interesting floor and wall tiles reflecting the interaction between the natural and the artificial, between colour and texture. Overlapping colours and glossy and matt finishes spoke to even the most demanding, refined interior decorators. FMG Fabbrica marmi e graniti left plenty of room for its ceramics inspired by natural materials such as marble, stone and granite. An effect of architectural elegance suggesting new ideas for future constructions. Ariostea left free gaps between the marbles, stone sand woods of its porcelain materials to make the quality of the materials stand out, in a thoughtfully designed exhibition that was simple but far from banal, clearly demonstrating the potential of ceramic floor and wall tiles to all visitors to the event.