The architectural movements of the twentieth century, such as the modern and contemporary styles, rarely had room for ornamentation: a stylistic orientation that was too varied to align with precise rules and standardised modules.
As a catalyst of people’s needs and tastes, design intercepts and reinterprets this new desire to decorate contemporary spaces with images, also in response to the growing demand for customisation of spaces at will.
Decoration, with its innate properties and the perceptions it conveys, easily combines the need to communicate one’s own distinctive character with the desire to create spaces representing the present and our need to express ourselves in images. And this is where surfaces can play a key role as the predominant aesthetic component of various spaces, from flooring to wall coverings, countertops and furnishings.
This innovative digital printing system offers an opportunity to produce any kind of image on high-tech ceramic slabs, making your own inspiration and creativity the focus of the design and fully implementing the concept of customisation.
DYS can be applied to all kinds of surfaces, of all sizes: "from large slabs, to obtain eye-catching visual continuity, to smaller variants, ideal for creating beautiful aesthetic compositions".
Examples include shopping centres, boutiques, offices, wellness centres and gyms, as well as restaurants and entertainment venues and public and community facilities, such as airports and metro or railway stations, where attractive signage can be created. The potential applications of DYS also include urban design, becoming “a new form of visual communication between homes, neighbourhoods and cities".