12-07-2016

Mobile book trailer by RAMA Estudio for vsfoto

Quito, Ecuador,

Sport & Wellness, Ville,

Design,

How can the independent publishing industry stand out? With an independent point of sale, which is the concept behind the mobile book trailer designed by Ecuadorian firm, RAMA Estudio.



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Mobile book trailer by RAMA Estudio for vsfoto How can the independent publishing industry stand out? With an independent point of sale, which is the concept behind the mobile book trailer designed by Ecuadorian firm, RAMA Estudio. An intrinsically sustainable book trailer that can be easily towed by a bike.



The idea of making culture mobile to meet the needs of citizens and of these times that sees mobility as a buzzword is a mission that many designers are attempting to respond to, as we saw a few weeks ago with the Proyecto Impala in Mexico.





The “Mobile book trailer” by RAMA Estudio is their response to meet the needs of the client - Ecuadorian independent publishing company vsfoto.net - to have a mobile display and sales point so they can get out to their readers and set up a kind of meeting place for readers and writers during events.





The solution needed to be light, manageable because it's mobile and of course affordable. The design was based on the dimensions of the oriented strand board (OSB) panels to keep waste down to below 3%. The same dimensions were also used for the actual structure - the trailer - that can be towed by bike or even pulled along by a person, making it fully sustainable; it's made from metal tubes fitted to the structure using a simple hinging system so it can be used for a range of purposes.





In addition to the shelves, the book trailer also incorporates a table that can be unfolded and used for browsing or the like when the mobile structure is parked. This may be a simple design but it is also very eye-catching. The Mobile Book Trailer by RAMA Estudio engages people, it is a real cultural hub as well as an excellent example showing that grand ideas don't necessarily grand vehicles.

Christiane Bürklein

Design: RAMA estudio
Designer Team: Architectural design: Felipe Donoso, Carolina Rodas, Carla Chávez
Collaboration: Uxue Perez de Pipaon, Carlos Tacuri, Santiago Lara, Gato Villegas
Client: Vsfoto.net - Gato Villegas
Materials: Painted metal structure, OSB panel 9mm
Location: Quito, Ecuador
Constructor: RAMA study, Construbici - Carlos Tacuri
Photo credit: vsfoto.net - Gato Villegas

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