Zaha Hadid, Neil Barrett shop in shop Seoul

Zaha Hadid Architects,

Virgile Simon Bertrand,

Hong Kong,

Store, Sport & Wellness, Bar, Landscape,

Zaha Hadid Architects have completed five new shops for Neil Barrett, four in Seoul and one in Hong Kong.

Zaha Hadid, Neil Barrett shop in shop Seoul
"Shop in shop" is the concept that links the five newNeil Barrett shops, designed by Zaha Hadid Architects. It is a free, white, sculptural shape designed as a single object by architect Zaha Hadid and then divided into sixteen pieces and distributed in the five Neil Barrett stores: 4 in Seoul and one in Hong Kong.

Each portion of the volume is different. It is an individual piece but, at the same time, part of a whole, and the curved lines and folds display bags, shoes and other objects for sale. The elements have been modelled on the basis of a single solid structure and placed in pairs to create anartificial landscapeinside the store, while at the same time creating a conceptual link with thefirst shop designed by architect Zaha Hadid for Neil Barrett in Tokyo.

The shops have the same surfaces: total black floors, pale white for the display space and alternating black and white for the walls.

(Agnese Bifulco)

Design: Zaha Hadid Architects
Location: Seoul, Korea
Images: (photo)Virgile Simon Bertrand courtesy of Zaha Hadid Architects (concept renders) Zaha Hadid Architects


Stay in touch with the protagonists of architecture, Subscribe to the Floornature Newsletter