Zaha Hadid, Neil Barrett shop in shop Seoul

"Shop in shop" is the concept that links the five newNeil Barrett shops, designed by Zaha Hadid Architects. It is a free, white, sculptural shape designed as a single object by architect Zaha Hadid and then divided into sixteen pieces and distributed in the five Neil Barrett stores: 4 in Seoul and one in Hong Kong.

Each portion of the volume is different. It is an individual piece but, at the same time, part of a whole, and the curved lines and folds display bags, shoes and other objects for sale. The elements have been modelled on the basis of a single solid structure and placed in pairs to create anartificial landscapeinside the store, while at the same time creating a conceptual link with thefirst shop designed by architect Zaha Hadid for Neil Barrett in Tokyo.

The shops have the same surfaces: total black floors, pale white for the display space and alternating black and white for the walls.

(Agnese Bifulco)

Design: Zaha Hadid Architects
Location: Seoul, Korea
Images: (photo)Virgile Simon Bertrand courtesy of Zaha Hadid Architects (concept renders) Zaha Hadid Architects