Park Associati Brioni Store in Frankfurt

A few carefully selected materials, painstaking attention to detail and a vocabulary inspired by great masters of Italian design such as Franco Albini, Giò Ponti, Carlo Scarpa and Carlo Mollino are the elements of the design of the new store concept designed by Park Associati for the Brioni brand in collaboration with Brendan Mullane, the brand’s creative director.

The new store in Frankfurt is the biggest one designed by Park Associati for the well-known brand. The space is divided into two levels: a ground floor of double height showcasing the brand’s accessories, leatherwear and leisurewear; and an upper level for footwear, formalwear and tailor-made goods, with a private VIP room. The most striking architectural element in the store is a staircase breaking up the geometric linearity of the space with ramps bending around at right angles.

(Agnese Bifulco)

Design: Park Associati (Filippo Pagliani, Michele Rossi) www.parkassociati.com
Design team: Davide Viganò (project architect), Alice Cuteri, Giacomo Geroldi, Fabio Calciati (rendering)
Lighting design: Methis Lighting, Milano
Location: Frankfurt, Germany
Photos: Andrea Martiradonna
Local architect: Househam Henderson Architects, Francoforte
Decorator: Battaglia Contract Srl, Misinto (MB)
General Contractor: Ganter Interior, Waldkirch

---

GALLERY