Herzog & de Meuron Slow Food Pavilion Expo Milano 2015
School, Landscape, Market, Sport & Wellness, Bar, Pavilions, Expo,
Herzog & de Meuron’s design for the Slow Food Pavilion atExpo Milano 2015 expresses the Slow Food philosophy and concept of sustainability in architecture. Hence the need for architecture with a simple layout that instantly reveals to visitors the key concepts underlying the pavilion: the importance of biodiversity in food and agriculture, the variety of products this biodiversity yields, and the need for consumers to be aware of the fragility of this system and adopt new habits to protect and defend it.
Three wooden structures, long, narrow buildings recalling the traditional farmhouses that dot the landscape in Lombardy, form the pavilion designed by architects Herzog & de Meuron. Their layout forms an inner courtyard which recreates the convivial atmosphere of a market, with tables where visitors can find out more about plants, biodiversity and the impact of today’s mode of consumption.
At the end of Expo Milano 2015 the structures designed by Herzog & de Meuron will be taken apart and rebuilt in the gardens of Italian schools for Slow Food’s “Orto in condotta” project promoting education in food and nutrition.
Design: Herzog & De Meuron http://www.herzogdemeuron.com/
Location: Rho - Milan, Italy
Photos: Marco Jetti http://www.marcojetti.com/