05-02-2016

Architecture and interior design for retail

Philippe Starck, Massimo Iosa Ghini, Tadao Ando, Triptyque Architecture, Snøhetta,

Paris, Oslo, Milan, London,

The interior design of a flagship store is an important opportunity to promote a brand or launch a new brand, and it is often part of a coordinated product image project. Here are some interesting solutions that have been presented in Floornature.



Architecture and interior design for retail

We look back at a number of interesting interior design projects for the world of retail commerce.
Let us start with a world-renowned name in architecture, Tadao Ando, whose Duvetica flagship store at Via Santo Spirito 22 in Milan features plenty of grey and white, underlining the colours of the products on display by contrast. Also in Milan, Park Associati designed the interiors of the Brioni flagship store with "custom-tailored" care.

Philippe Starck and Triptyque Architecture created a multifunctional space that goes beyond the traditional concept of a store for the first single-brand store to be opened by TOG, a maker of designer furniture in San Paolo, Brazil. After all, iconic stores such as Colette in Paris, Corso Como in Milan and Dover Street Market in London inspired architectural studio Snøhetta in coming up with the YME Universe concept designed in partnership with YME Studios of Oslo.

Lastly, we come back to Milan to look at the Ferrari flagship store, where the architect Massimo Iosa Ghini uses innovative materials such as carbon fibre and anodised aluminium, with big tiles such as the maxi-tiles in Fiandre's Maximum line, in an interior design that offers visitors an all-round entertaining experience.


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