Cadena Asociados has come up with a new "customer experience" concept for Grupo Posadas, the Latin American leader in hospitality. The keywords Ignacio Cadena has come up with for the tourists of the third millennium are: narcissism, consumerism, neophilia, inclusiveness, immediacy and hyper-connection.
The secret garden of Xinù, a Mexican perfume brand based on a very clear concept, is squeezed between two green spaces. Ignacio Cadena and Héctor Esrawe designed the garden to show off the raw materials and fragrances of Latin America in a sustainable way, with all the enchantment of alchemy.
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