The new corporate identity for SpazioFMGperl'Architettura, the cultural gallery operated by Iris Ceramica and FMG marmi e graniti, was developed by students Rami El Mogy, Laura Gelonesi, Daisy Vigato and Irene Zivelonghi as part of the Brand management and corporate identity LAB held by Dr. Michela Carlini (Master's Programme in Communications Creativity and Design - IUSVE).
On January 29 the 7 competing projects were presented to the Fiandre Group’s marketing managers, critic Luca Molinari (scientific editor of Abitare and curator of SpazioFMGperl'Architettura exhibitions) and Paolo Schianchi (SpazioFMGperl'Architettura gallery manager and Floornature.com editor-in-chief.).
Fiandre Group CEO Federica Minozzi announced the winning project.
SpazioFMG will become Spaziofmg, underlining its vocation as a place combining the stories of professionals (architects, interior designers, etc.) and students, a cultural attraction and a place to make new contacts located in Milan’s dynamic, creative Zona Tortona neighbourhood.
The inter-relationships formed at spaziofmg take the form of continuous lines covering the outside and inside of the building, taking on a solid dimension in the decoration on the wall of the stairway connecting the gallery’s two levels.
The interwoven lines and the two colours completing the brand’s visual identity will appear in all the gallery’s future exhibitions, a choice underlining the dynamic component of the flow created in spaziofmg, also expressed in the new hashtag #iofmgperl'architettura.