Nanotourism: an alternative to mass tourism
Sport & Wellness, Hotel, Museums,
Fuorisalone Milano 2015 saw the presentation of Nanotourism, a study conducted by an international team led by Tina Gregorič and Aljoša Dekleva, awarded top honours by the judges (chaired by Konstantin Grcic) of BIO50 – in the 24th Design Biennial in Ljubljana.
“Nanotourism” is a neologism referring to forms of tourism opposed to mass tourism, arising out of social interaction and exchanges of know-how between the operator and the user through processes of protection and enhancement of the local heritage, development of responsible economies and social inclusion.
The project is organised through an online platform through which users can “form a network”, including territorial mapping and sharing of experiences. At Fuorisalone, application of the models the research team implemented and experimented with in other countries was proposed in Italy. One such case is the BIO50}hotel in Ljubljana, set up at the MAO – Museum of Architecture and Design in Ljubljana during the Biennial.
BIO50}hotel, designed by Alessandro Fonte and Silvia Susanna, members of the team led by Tina Gregorič and Aljoša Dekleva, propose reuse of underused public buildings, which are brought back to life by the cultural content created by the hotel’s visitors and guests themselves.
Images courtesy of Nanotourism, photo by Stefan Alber, Alessandro Fonte, Ana Kovac, Silvia Susanna