When IGD bought Centro Sarca in 2006, big shopping malls were declining in popularity in Italy, forcing their owners to acknowledge the transformation in consumption underway and the need to focus on the value of architecture as an experiential space. Understanding how a building can have a major influence on public response was a decisive step in turning the trend around.
IGD asked Lombardini22 to perform a structural, architectural and commercial restyling which completely transformed the mall’s image, both inside and out, in terms of its overall appearance (outer walls and landscaping), atmosphere and internal finishes, and graphic identity.
The building’s overall look was transformed from a hi-tech style featuring metal, plastic and glass surfaces into a composition broken down into distinct parts, separate but not independent, according to the new concept of retail space as hospitable. Volumes were reconstructed to create a high-impact, easily recognisable architectural whole. There is a great focus on use of colour, chosen to create an image of domesticity and nature, in a bold contrast with the coldness of the original hues which is particularly effective inside the building.
To establish the architectural unity of the parts, Lombardini22 superimposed a façade made of vertical panels, like adjustable strips, over the building to create a discontinuous sequence of colours in contrast with the building’s superior formal unity. Reds, blues and whites, the colours of the new façades, which are marked by the vertical rhythm of the panels and the horizontal tracks on the structure, convey an idea of dynamism and modernity without being cold and hostile, as buildings of this kind have often been in the past. The better quality of the architectural space was intended to reflect acceptance of responsibility to the city around it, translating into a series of initiatives in the space outside: landscaping and planting of native species, creation of a cycling path connected with the local circuit, and installation of covered bike racks.
This openness to the city of the architectural volume, which serves as a beacon, is matched by the great care taken in requalifying indoor spaces, particularly the three plazas which are more or less open to the sky and naturally lit, acting as flow aggregators.
And so pillars become gigantic lilies and create a fairy-tale-like spring landscape in plaza A, while an enormous bunch of grapes (in which every single grape is an opaline light fixture) extends down into the centre of the funnel in plaza B, symbolising autumn.
Plaza C, with its new floor and seating arising out of it, is a place for stopping to rest, meet people and talk. And so, on the underground level, strips of recycled wood cover the walls, white and green alternate in a reference to the natural environment, and warm flush lighting and fresh, clear graphics express the philosophy of hospitality shared by all parts of the centre.
Centro Sarca obtained BREEAM environmental certification, one of the most important and widely recognised international standards for environmental sustainability of buildings, characterised by a particular focus on the overall improvement in users’ well-being.
Client: IGD SIIQ SPA, IGD Management S.r.l.
Brand identity and environmental graphics: CBA
Wayfinding & signage: CBA, Fud brand making factory
Location: Sesto San Giovanni, Milan, Italy
Total surface: 91640 sqm
Area redeveloped: 52,763 sqm
Total GLA after restyling: 34773 sqm
Plaza area: 5670 sqm
Mall area: 2215 sqm
Parking lot lobby area: 2040 sqm
Underground and rooftop parking lots: 10380 sqm
Number of tenants in 2016: One hyper-market and 82 tenants
Centre opening: 2003
Start of restyling work: 2013
Completion of restyling work: December 2015
Photos: Dario Tettamanzi
UNI EN ISO 14001
Shortlisted for the MAPIC Awards 2016, Best Redeveloped Shopping Centre