With a new interior layout designed by Foster + Partners architecture studio, the Apple Flagship Store in London’s Regent Street, the company’s first European store opened in 2004 in a historic building dating back to 1898, reopened to the public on October 15th.
The key elements of the project developed by Foster + Partners, in partnership with the Apple team are, in short, an innovative design a respectful dialogue with the pre-existing history of the building, and a relaxed atmosphere that offers an emotional experience to visitors in addition to the simple sales function. The store also has an events area, for meetings between small start-ups, digital entrepreneurs and Apple.
The architects have translated the concept into a “new green square ” which brings nature - twelve trees – into the building. A flexible, welcoming double height interior characterizes all Apple’s new flagship stores. The transparent walls overlooking the street maximise natural light and visual contact, highlighting the development of the large arches on the façade, with a Portland-covered exterior.
Everything helps create a warm, welcoming atmosphere that promotes meetings and participation in events: the choice of materials and colours, the sculptural handrail and the large bright ceiling totally covered by sound absorbing panels that radiate pure, white light.
Design: Foster + Partners
Location: London UK
Images courtesy of Foster + Partners, photo by Nigel Young