Event in Milan, Costruire Secondo Natura #2

The Iris Ceramica and FMG Fabbrica Marmi e Graniti gallery, which has established itself since 2007 as a point of reference for contemporary architecture, is breaking with its usual practice to dedicate an exhibition to the 50th anniversary of Iris Ceramica, a company that has made sustainable development and production its motto since 1961, through a courageous policy of environmentally responsible research. The exhibition contains a survey of the company's historic collections down to the latest product novelties, and also the key projects where these materials now “live”.
 
“Construction as Nature intended is not just a mindset and creative approach now increasingly adopted by the world’s best, most groundbreaking architecture but also a creed that has guided the work and output of the Iris group over its first fifty years in business,” Luca Molinari comments. “Construction as Nature intended means attempting to achieve a new harmony between contemporary design and the absolute need to radically reduce land use, considering raw materials as a valuable resource to be used sparingly, and conceiving architectural structures that are easy to build and equally easy to dismantle and recycle in the future. Nature is profound and complex; we must approach it with intelligence and continue to learn from it, but without abandoning modernity and the process innovation integral to our daily operations.”
 
“On 20 September, to coincide with Cersaie, we will be celebrating half a century of commitment to construction as Nature intended. We considered it appropriate to tell our story through SpazioFMGperl’Architettura, to reflect on our past development while looking firmly to the future,” comments Graziano Verdi, Iris Ceramica Chairman and CEO. “Adopting sustainable policies means thinking of and investing in the future, but the equation ECOLOGY=ECONOMY can also be resolved with the prioritisation of product quality and innovation. The recent launch of ACTIVE Clean Air & Antibacterial Ceramic^TM, the new production technique involving the application of tiny particles of titanium dioxide at high temperature, exemplifies the Iris Ceramica philosophy to perfection and has revolutionised the ceramic coverings sector thanks to its eco-active, anti-pollution, anti-bacterial properties. Our achievement in creating a new generation of materials and improving the quality of growth lays the foundations for our future success”.

Opening 14 September| 19 pm | No Entrance Charge

Exhibition 14th September – 8th October | Monday-Friday | 14.00 – 19.00 pm | No Entrance Charge