Carlo Ratti Earth Screening Expo Milano 2015

Carlo Ratti,


Expo, Pavilions, Sport & Wellness,

The project presented by Carlo Ratti Associati has won the international design competition for New Holland’s corporate pavilion at Expo 2015 in Milan.

Carlo Ratti Earth Screening Expo Milano 2015

Feeding the Planet, Energy for Life, the theme of Expo 2015 in Milan, provided the inspiration for the project presented by the team including RecchiEngineering and architectural practice Carlo Ratti Associati, winners of the international design competition for the New Holland pavilion at Expo 2015.

The company chose the project proposed by Carlo Ratti Associati because it best represents the company’s key value of sustainable agriculture.

A big inclined roof of earth will cover the company’s 1638 square metre pavilion, with two automatically driven zero emissions tractors constantly ploughing the soil.
The pavilion, a concrete example of how robot technologies are destined to revolutionise the world of architecture, will contain pieces of agricultural machinery and show films about cultivating the fields.
True to this concept of sustainability, when Expo is over the pavilion will be dismantled and assembled elsewhere for use as a teaching farm: a concrete example of recycling and sustainability.

(Agnese Bifulco)

Project designer: Carlo Ratti Associati: Carlo Ratti, Walter Nicolino, Marco Maria Pedrazzo (project leader), Monika Löve, Jenni Young, Alberto Bottero, Luis Mesejo
Group leader and project management: RecchiEngineering
Images courtesy of Carlo Ratti Associati