TDM5: Grafica Italiana exhibition


Sport & Wellness, Companies,


Film, Exhibition,

The fifth Triennale Design Museum exhibition, now open, focuses on graphics, an important part of the history of Italian design. The installation is designed by Fabio Novembre.

TDM5: Grafica Italiana exhibition
The TDM5 exhibition is about twentieth century Italian graphics; the curators focus visitors? attention on the work of Italian graphic artists such as Albe Steiner, Franco Grignani, Bruno Munari, Bob Noorda, Armando Testa, Massimo Vignelli, underlining their contributions to the success of Italian companies, shaping the country?s current economic, social and cultural form.

The exhibition starts with the typographic revolution of the futurists, continuing with a look at Italy?s graphics tradition in previous centuries and concluding with recent works and various works by Italian graphic designers.

The variety of items on exhibit ? posters, typographic fonts, trademarks, magazines, brochures, books and street signs, to mention only a few ? is organised into a complex exhibition divided in sections by type and area: Letter, Book, Periodical, Culture and Politics, Advertising, Packaging, Visual identity, Signs, Films and videos. The installation is designed by Fabio Novembre to look like a huge book, adding a third dimension to the materials on exhibit, using colour as the common theme running through the exhibition route.

(Agnese Bifulco)

Title: TDM 5: Grafica Italiana (TDM5: Italian Graphics)
Director: Silvana Annicchiarico
Scientific direction: Giorgio Camuffo, Mario Piazza, Carlo Vinti
Installation design: Fabio Novembre
Graphic design: Leftloft
Catalogue: Corraini Edizioni
Dates: 14 April 2012 - 24 February 2013
Location: Triennale Design Museum, Milan - Italy
Installation photographs: Pasquale Formisano
Images: courtesy of Triennale Design Museum


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