Architect Massimo Iosa Ghini designed the new Ferrari flagship store at Via Berchet 2, Milan, only minutes away from Piazza Duomo in the historic Palazzo Ricordi building. The store, which opened on April 16 during Fuorisalone week in Milan, is a place for more than just for shopping, with forms of entertainment such as F1 simulators and an interactive video wall.
Innovative materials such as carbon fibre and anodised aluminium with big tiles such as the maxi-tiles in Fiandre’s Maximum line determine the interior design of the store, which features cutting-edge technologies offering visitors an all-round entertainment experience.
The Ferrari store is built on three levels, with 15 arched windows on the ground floor to catch the eyes of passers-by on three historic streets in Milan: Via Berchet, Via San Raffaele and Via Ugo Foscolo, presenting the men’s and Pr1ma collections to the public. The simulators are on the underground level, 4 single-seaters with high definition screens surrounding the players.
A collection of memorabilia including original pieces from GT and Formula1 vehicles is displayed on the first floor, along with the Women’s collection and a children’s area featuring interactive screens and Ferrari-themed games.
Design: Massimo Iosa Ghini – Iosa Ghini Associati
Location: Via Berchet,2 Milan – Italy
Images courtesy of Iosa Ghini Associati