When you think of an exclusive hairstyling location, the first thing that comes to mine is fashion. And this was the starting point for the Chinese designers of Co-Direction in their plans for Curve Cutting, Savour Dalang’s new salon.
The need for visual and spatial experience that keeps customers coming back is given material form in the curved line, an element considered trendy in Chinese fashion, hairstyling and architecture. Visitors entering the Curve Cutting hairstyling salon are gently led from the entrance to the reception area and into the salon itself by a curved line.
Co-Direction implemented its idea by designing the entrance hall as a large, brightly lit space, in the centre of which are three units made with curved lines, which intersect and multiply spaces with mirrors. The effect is exciting and determines the layout of the entire salon. If it is true, as contemporary marketing holds, that it is emotional experiences that sell things, then Co-Direction’s Curve Cutting has scored a bullseye!
Location: Dongguan, China
Design: Co-Direction Interior Design
Designers: Jiang Xiao-Lin, Min Yao
Photos: Jing Xu-Feng