10-05-2012

The multiplicity of white

Porcelain Tile,

EiffelGres,

The use of colour in many architecture and design projects reflects the fragmentation of today's society, underlining the dimension of pluralism. White, the colour that encloses the essence of all the others and "detachment" from the overall rhythm, is used in Eiffelgres porcelain stoneware to suggest a range of nuances and sensations from which all colours can draw new vital force.



The multiplicity of white

Architects? and designers? choice of colours often decisively reveals the current fragmentation of the natural rhythms of time and space.

Like all aspects of society ? from ways of thinking to the economy and lifestyles ? our days seem to be characterised by the dimension of the multiple and of pluralism: obvious examples include our repeated moves and short-term friendships, limited time, and short or long distances.

Our relationship with the colours of living spaces and objects, the scenes of our daily life, is not immune to this evolution of social dynamics: in the act of interpretation and in the context of problem-solving, the designer therefore now often comes up with solutions ranging casually from the multi-coloured to unusual colour combinations, from the search for light points for creation of new hues to the elimination of all colour.

By physical nature and by definition, the key role in the project is more and more often delegated to the (non) colour white; enclosing a multitude of significances and situations, white is thus entrusted with the "responsibility" for synthesising the contemporary.

Eiffelgres? Bianco Luna collectionelegantly explores the intrinsic possibilities of white through a mother-of-pearl variety in which porcelain stoneware and light give life to places for temporary and long term hospitality, at the same time accentuating the properties of all other colours in the room.

As Kandinskij said almost a century ago, white thus becomes "the symbol of a world in which all the colours (…) have disappeared" but, at the same time, the silent sound it represents continues to make it invariably "rich in potential".

Marco Privato


01_Pantone Hotel, Brussels - Lobby restrooms. Photo by Sven Laurent.

02_Palais des Congres, Montreal.

03_Pantone Hotel, Brussels - Hotel lobby. Photo by Sven Laurent.

04_Pantone Hotel, Brussels - Hotel lobby. Photo by Sven Laurent.

05_Center for Pediatric Hematology, Oncology and Immunology, Moscow. Project: Alexander Asadov. Arch. Bettina Koenen. Pietralavica floor and wall coverings by Eiffelgres

06_Center for Pediatric Hematology, Oncology and Immunology, Moscow. Project: Alexander Asadov. Arch. Bettina Koenen. Pietralavica floor and wall coverings by Eiffelgres

07_Photographs by Luigi Bussolati

08_Eiffelgres, Bianco Luna collection - 2012

09_Eiffelgres, Bianco Luna collection - 2012

10_Eiffelgres, Bianco Luna collection - 2012


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