- Airbnb and the new headquarters at 888 Brannan in San Francisco
“Airbnb is creating a world where you can be at home everywhere, and everyone can be at home at Airbnb.”
This statement was pronounced by Brian Chesky, co-founder and CEO of Airbnb, the network which has revolutionised our way of travelling since 2008 thanks to house-sharing. It is the fundamental concept and basis of the idea behind the transformation of an old 1917 industrial building into their new headquarters in San Francisco.
The project was designed with the architectural studio Gensler, and the Airbnb team, directed by Lisa Bottom who contemplated the building's site and history, its relationship with the community of San Francisco and, above all, sustainability: in addition to the strict sense, having received the LEED Gold certification, also in the social sense by understanding the need for pleasant and diversified rooms for the workers.
This is where the work of the Interior Design Fair IDF design studio comes in with the second stage of 888 Brannan and the creation of the interiors. The creative think-tanks of IDF designed spaces, or the “Listings”, for guests and visitors which are not only metaphors of the worldwide growth of Airbnb but also physical company business cards.
Anybody who enters the Airbnb offices in 888 Brannan, San Francisco, whether to work or passing by, can also enjoy a mini world tour, and personally experience the infinity of Airbnb possible offers from Brooklyn to Cairo, Shanghai to Rio de Janeiro, passing through Italy and Johannesburg.
Therefore, the interior design created by IDF becomes the perceptible expression of the will to favour connections between people in spaces specifically intended for collaboration, creativity and naturalness.
Or to use the words of Brian Chesky again: “All in all, the new home for Airbnb is more than an office – it’s a home for the spirit and culture of Airbnb.”
Architectural Project: Gensler http://www.gensler.com/
Interior Design “Listings” Project: IDF (Interior Design Fair)
Location: 888 Brannan, San Francisco, USA
Photography: Carlo Chavarria, Leslie Williamson