Awards ceremony of the first “NEXT LANDMARK 2012”
Biennale di Venezia, Sport & Wellness, Companies,
During the ceremony to award the winners of the contest, Graziano Verdi, Chairman and CEO of the GranitiFiandre group and CEO of Iris Ceramica stressed that the companies he represents are tracking the proposals and architectural research of the young designers with great interest, transforming them into a product offer that can meet the needs of contemporary society.
One concrete example of this commitment is ACTIVE Clean Air & Antibacterial Ceramic™, the innovative method developed by GranitiFiandre and Iris Ceramica. Sunlight or artificial light triggers the oxidising process of titanium dioxide, in the form of micrometric particles fixed to the Active ceramic tiles at high temperatures, thus creating floor and wall coverings with an active antibacterial action that can also reduce toxic pollutants.