Touring the Iris Ceramica Group Historical Museum
Google Arts & Culture makes it possible to virtually visit more than 2000 museums, archives and galleries from more than 80 countries all over the world who have decided to share their history, art and culture in collaboration with the Google Cultural Institute.
Starting on International Museum Day on 18 May 2022, the Iris Ceramica Group Historical Museum virtually opened its doors to display a part of its collection through the platform provided by the well-known search engine.
The Iris Ceramica Group Historical Museum opened in 2019 and is included in the Museimpresa network, an Italian association of corporate museums and archives promoting the conservation, appreciation and transmission of the know-how and culture that has made the history of “made in Italy”. The Google Arts & Culture platform permits construction of a customised tour, choosing from the vast collection of images and content available or following one of four proposed stories, which are constantly updated: “A story of technology and innovation”, “Our milestones in communications”, “Our extraordinary materials”, and “Our commitment to a sustainable future”.
The physical museum is set up in the Group’s historic premises in Fiorano Modenese. Materials, images, documents and videos, both from the company’s archives and recently produced, allow visitors to learn about the evolution of Italy’s ceramics district, following in the footsteps of this major industrial enterprise founded in the 1960s by Romano Minozzi and now under the guidance of Federica Minozzi. A fascinating voyage to be discovered through one of the four stories of which it is composed. Visitors may, for example, follow the development of materials, with the fine-tuning of increasingly high-performing projects that anticipate demand on the market. Or plant innovation, with technologically advanced production lines which have achieved zero emissions ahead of the deadline established by international protocols. As well as evolution of communication strategies, using ironic high-impact advertising campaigns, artistic performances and web sites such as Floornature. Last, but not least in importance, discovering the milestones already achieved and the challenges the Group has faced to contribute to the creation of a world in which the production system and the habitat in the territories can co-exist, guaranteeing new levels of well-being”.
Images courtesy of Iris Ceramica Group