06-09-2022

Iris Ceramica Group Foundation and the bioregeneration of the ceramic district

Starring:Mario Cucinella Architects MCA, SOS - School of Sustainability,

Photographer:Giacomo Fausti,

TAGS:Made in Italy, Fondazione Iris Ceramica Group, Iris Ceramica Group, Ricerca,

As part of the Iris Ceramica Group's sustainable development strategies, its Foundation promotes and supports the Post Carbon Architecture master's degree, led by SOS - School of Sustainability founded by Mario Cucinella Architects. This also includes studying urban bio-regeneration projects based on climate data and future scenarios. And it starts from the ceramic district, intending to become a best practice for other districts.

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As we have seen, the Iris Ceramica Group Foundation continues to support the non-profit organisation Sea Shepherd for Operation Ghostnet in 2022. This new campaign, which takes place in the waters of the Mediterranean, focuses on the problems of large fishing gear lost or abandoned at sea.

The Iris Ceramica Group's commitment is to consolidate the actions already undertaken in recent years in the progressive reduction of CO2 emitted into the atmosphere, with a view to the "Zero Emissions" path already achieved in the zeroing of volatile organic compounds-COV. And it does so by seeking solutions capable of mitigating its environmental impact. The construction of the world's first ceramic factory powered by green hydrogen will thus represent a tangible and lasting contribution to climate change mitigation.

All this and more is in the Sustainability Report that the company has recently published. It is the result of a careful measurement of company performance, illustrating the Iris Ceramica Group's concrete actions aimed at a present and a future of high value in terms of Environmental, Social and Governance (ESG). There is a dedicated section on the group's website: https://www.irisceramicagroup.com/sostenibilita/corporate-social-responsibility/ and you can download the report at this address: https://www.irisceramicagroup.com/wp-content/uploads/2022/08/Bilancio_di_Sostenibilita_2021_Sintesi.pdf

all because its Foundation, as part of the Iris Ceramica Group's sustainable development strategies oriented towards a better future, promotes and supports the Post Carbon Architecture project led by SOS - School of Sustainability, the post-graduate school founded by Mario Cucinella Architects that trains the next generation of sustainability designers.

The Post Carbon Architecture: designing the next generation of buildings master's course also includes the study of urban bio-regeneration projects based on climate data and future scenarios, starting from the ceramic district (which consists of the municipalities of Fiorano Modenese, Formigine, Frassinoro, Maranello, Montefiorino, Palagano, Prignano sulla Secchia, Sassuolo) to develop a best practice applicable to other districts. This is all because it is fundamental to reduce the environmental impact of industries if we want to obtain measurable results.

To date, the first phase of the research has been completed, which includes two analyses.

The environmental and climate analysis, conducted by the Department of Engineering and Architecture of the University of Parma, involved five areas from the urban and agricultural fabric in the perspective of climate scenarios from 2030 to 2050. Together it led to the creation of a data matrix that can be used to verify the impact of individual architectural and urban projects on people's health and climate change.

On the other hand, the second analysis looked at mobility and was carried out by the Milan-based MIC Mobility In Chain studio, contributing to creating a strategic map of the actions needed to improve the movement conditions of workers right from the smallest scale.

The mobility project will be integrated with urban strategies so that each project action can be confronted with a climate analysis and a sustainability check, resulting in an improvement in human quality and the impact of mobility.

Once again, the Iris Ceramica Group Foundation supports a project that demonstrates its commitment to a sustainable future, demonstrating the importance of interaction between the world of design, university research, mobility and big data.

Christiane Bürklein

Find out more:
https://fondazione.irisceramicagroup.it/impegni/arte-cultura/il-progetto-per-la-bio-rigenerazione-del-distretto-ceramico-di-sos
SOS - School of Sustainability: https://www.schoolofsustainability.it/

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