Milan Design Week bringing together architecture practices


Iris Ceramica Group, FuoriSalone,

Guests and key participants at numerous events during Milan Design Week, all the opportunities to meet the architects. Not forgetting the architecture practices sponsoring main events at Fuorisalone 2021.

Milan Design Week bringing together architecture practices

Milan Design Week continues until September 10, with events at Fuorisalone subject to booking and restricted numbers for the first time ever. This incredible effort sees everyone committed to finding a ‘new normal’ after the difficult months of lockdown amid post-pandemic challenges. Difficulties that have become a major incentive for architects and interior designers who are committed to finding solutions to design rooms, furnishings and accessories for socializing in the future. In respect of those architects, guests and key participants in particular at Milan Design Week, we are highlighting a few events at the Milan trade fair.

Beginning in Tortona, a district of the city whose former industrial area has been renovated and gained international visibility. This district, at the heart of Milan Design Week, is one that more than any other marked the beginning of Fuorisalone. With the new editorial video project "Opificio 31. Agorà of Milan Design Week" and THE DESIGN AHEAD, Tortona Rocks presents key figures in the world of design and their new concepts in cutting-edge technology and sustainable solutions. These include the S9 hyper car designed by Walter de Silva for Silk-FAW Automotive. The general public is greeted by an immersive, augmented reality (AR) installation designed by architecture students at the YACademy of Bologna, led by architect and designer Michele De Lucchi - AMDL CIRCLE.

Sustainability is a key issue and the focus of many Milan Design Week events. One Works demonstrates an interesting approach with "Sustainability Paints the World", an event hosted at its via Sciesa 3 headquarters, organized in collaboration with ICA Group and Plinio il Giovane. The general public is invited to imagine sustainability as a “color palette”, to quickly discover and gage the sustainability of each design and architecture project. The event is based on UN 2030 Agenda themes, taking “One Chair, One Goal” as its starting point with contributions by 17 different personalities, like the 17 Sustainable Development Goals, and 4 live talks dedicated to 4 of these goals in particular.

Moving on to the city center, until September 17 at their via Solferino 17 headquarters, the Order of Architects of the Province of Milan and its Foundation will host ‘Mapping the Rust’ a photography exhibition by Michele Borzoni, winner of the 3rd Gabriele Basilico International Prize for Architecture and Landscape Photography. A short distance from the Duomo, Iris Ceramica Group will present "The New Dawn of Architecture” at its flagship store. This schedule of events and workshops has “Research and Development in Architecture” as its central theme. Architects and designers, including architect Massimiliano Mandarini, designer Paolo Castelli, architects Filippo Pagliani and Michele Rossi of Park Associati and architect Massimo Roj, CEO, Progetto CMR, will discuss the future of the sector.

During Milan Design Week, Park Associati will also reopen Park Hub, the exhibition, meeting and lecture space at its headquarters since 2017. Until September 10, it will host “THE LUST / Designeedesire”, a project by designer Chiara Zhu, winner of the second Milan Design Week Call, once again organized by Park Associati to promote the work of young international designers.

(Agnese Bifulco)

(04 - 07) Images courtesy of Tortona Rocks 2021 - The design ahead: (04) Belgium is Design (Elias van Orshaegen, Post Pandemic Love Seat), (05) HANG Seeding the Future (DFA Partner e Gruppo Building), (06) RAN Outdoor, (07) Vestre - all around the world.

(01-03, 08-10) Images courtesy of One works: (01, 08-10) One Works Headquarter, (02, 03) "Sustainability Paints the World" - One Works - ICA Group - Plinio il Giovane.

(11-12) Images courtesy of Iris Ceramica Group

(13-14) Images courtesy of Park Associati: Park Hub - THE LUST Chiara Zhu