"Today’s new lifestyles demand new kinds of products. Growing appreciation of the importance of the environment inside and outside the home, in the office, and in public places is driving new ways of using materials. The past will not come back, and the future belongs to those who innovate in their way of thinking and therefore their way of working,” said Romano Minozzi, founder of the Iris Ceramica Group, a world leader in the design, production and distribution of quality ceramics for residential, commercial and industrial projects, briefly summing up the spirit in which the group pursues its corporate mission in every field, including new online communication and education.
The long lockdown and the current complexity of travelling have stopped the seminars and educational initiatives the Iris Ceramica Group brands had been holding for several years, along with their consulting services responding to the specific requirements of architects, investors and contractors. But the Group has come up with a new way of working and will be offering a series of webinars with a special focus on the important theme of well-being in the home and how to achieve it with ACTIVE SURFACES.
In this context, to keep architects and technicians up to date on the state of the art of solutions for improving indoor health, the Iris Ceramica Group has launched a series of webinars that have been an instant success, with all the available places taken. The calendar of events has been renewed for the months to come with webinars in a number of different languages to respond to the demands and requirements of a wider audience.
The calendar of upcoming events includes:
14 July: Active Surfaces: Health, Environment, Wellness, languages: English and Russian
23 July: Ceramics and Indoor Air Quality. Solutions and features for wellness and sustainability, languages: English and German
23 September: Ceramic and Indoor Air Quality. Solutions and features for wellness and sustainability, language: Italian – seminar providing professional development credits for architects.
The subject of the webinars is indoor air quality and ceramic surfaces. Beginning by taking a look at the causes, types and quantities of pollutants emitted by building materials, the seminar focuses on solutions for reducing the quantity of indoor pollution with benefits for environmental sustainability, reduced costs and wellness in the home. The spotlight will be on ACTIVE SURFACES, the new photocatalytic ceramic slabs, the only ones to be truly effective in several ways: anti-pollutant (purifying the air), antibacterial (eliminating 99.99% of bacteria), anti-odour (removing odours), self-cleaning (permitting reduction of the use of chemical cleaning products, which are not only expensive but harmful to humans and the environment); and make a contribution to obtaining LEED and WELL platinum, BREAM and LBC certification because they comply with environmental sustainability parameters and help improve air quality. The webinar will also focus on important innovations connected with research in the field of ACTIVE SURFACES since the year 2010. The Iris Ceramica Group’s photocatalytic ceramic slabs, developed in close collaboration with the Chemistry Department at Milan University, can now boast two European patents: one published on 23 December 2010, regarding use of micrometric titanium dioxide, and another published on 5 February 2020 regarding the combination of titanium dioxide with silver to boost the material’s photocatalytic properties even in the presence of LED light, permitting ACTIVE SURFACES to perform its antibacterial action even in the dark.