September 25 through 29 Bologna hosts the 2017 edition of Cersaie International Exhibition of Ceramic Tiles and Bathroom Furnishings, an essential event for all Iris Ceramica Group brands which the Floornature editorial staff will be attending and regularly reporting from. We begin with a few sneak previews of the event, including the cultural programme that will accompany the exhibition.
The concept behind Cersaie 2017 is dual, ideally representing the exhibition’s dual soul. The Bathroom Furnishings sector is represented by the slogan “Water is trendy”, while Ceramics are summed up in “The Future is Polymorphous”, an image designed by two students from the Nuova Accademia di Belle Arti in Milan, Fabrizio Mariani and Enrico Montecchi. Pure shapes such as squares, circles and triangles come together to create a living geometry that every visitor can interpret differently. The image represents the evolution of technologies and design that has allowed ceramics to go beyond conventional formats and become something new.
Building, Dwelling, Thinking is a programme of cultural events that has accompanied each edition of Cersaie since 2009 with the participation of world-famous architects and designers. The guests in 2017 will include architects Sean Godsell, Sebastián Irarrázaval, Elisa Valero Ramos and Diébedo Francis Kéré.
Fabio Novembre will give a “reverse lecture” in which young people interview a great master of design; past interviewees include Enzo Mari, Alessandro Mendini, Riccardo Dalisi, Riccardo Blumer, Massimo Giacon and Ugo la Pietra.