The Iris Ceramica Group and the 2022 Green Future Index

Being green not in words alone, but in facts: the Iris Ceramica Group demonstrates its ongoing commitment to a more sustainable economy with concrete actions, such as the Iris Ceramica Group and Snam’s signature of an agreement for an industrial project involving the study and development of the world’s first ceramics factory powered by green hydrogen in Castellarano (link). 
Now, the Iris Ceramica Group continues to demonstrate its commitment to innovative Research and Development aimed at increasing the sustainability of its production system by becoming a partner of The Green Future Index, published by MIT Technology Review. The world-famous independent media company founded in 1899 at the Massachusetts Institute of Technology classifies 76 countries on the basis of their progress and commitment to a more sustainable future. The study examines how these countries reduce carbon emissions and develop clean energy and green innovations, helping to give form to the global green economy of the future. The Iris Ceramica Group, which aims to achieve carbon neutrality by 2050, considers this collaboration an essential way of demonstrating the importance of sustainability and decarbonisation of production.
Iris Ceramica Group CEO Federica Minozzi explains the company’s involvement: "We are proud to partner with MIT Technology Review on this world-class project. Since we first began producing high-end ceramic surfaces over 60 years ago, environmental sustainability has been a priority. We believe that ethics, technology and aesthetics must share the same path, mutually strengthening each other along the way. This is why so many of our ideas and innovations have been seen as trailblazing in the ceramic sector. Today we are committed towards building an even more sustainable world. It is an ambitious challenge, which for us is epitomized by the construction of the world’s first ceramic factory designed to run on green hydrogen. The plant will be up and running by the end of this year."
The study, published for the second time, reveals that Europe is leading the way in the ecological transition and Italy (which has risen from 22th position in 2021 to 17th position in 2022) is one of the top 20 countries, the Green Leaders who are implementing important actions aimed at building a low carbon emissions future. The Green Future Index looks at five pillars: carbon emissions, energy transition, “green” society, clean innovation and climate policy in each country.
“The Green Future Index has become the go-to resource for quality, country-level assessments of sustainability. For the second edition of our global 'green' rankings, we’re particularly delighted to welcome leading manufacturer Iris Ceramica Group as our partner”, comments Nico Crepaldi of MIT Technology Review.
The Iris Ceramica Group’s collaboration in this important study confirms its dedication to working for a more sustainable future, re-engineering ceramics and setting advanced new standards for production based on green technologies. An “all-Italian” example we hope others will follow!

Christiane Bürklein

For more information: http://www.irisceramicagroup.com/en/partner-mit-the-green-future/
https://www.technologyreview.com/2022/03/24/1048253/the-green-future-index-2022/