Cersaie 2012. Fiandre: a treasure chest to lay open.

The material becomes the stand: this is Fiandre’s exhibition space at Cersaie 2012.



A dark treasure chest that immediately draws you in. The structure is like a wrapper that peels off to lay open an exclusive material: the Maximum porcelain stoneware maxi-tiles and the new proposals for Cersaie 2012 (http://www.floornature.com/architecture-news/news-fiandre-marmi-maximum-300x150-marble-effect-tiles-8220/).



The products lie in wait for visitors in the fully refurbished exhibition space, a sign that underscores a new ceramic concept brought about by the large format (150x300 cm). Structural tiles visible in a number of applications: walls, floors and pavements.



In addition to this year’s innovations, the stand also includes plenty of room for the Active version of the Maximum tiles. Active Clean Air & Antibacterial Ceramic™ turns the GranitiFiandre tiles into a kind of eco-active, pollution-fighting, antibacterial "supermaterial".



The ACTIVE method stands out from other standard, nanotechnology-based systems because it retains the eco-active properties of titanium dioxide in the long term, eliminating all risk to the health of people and of the environment, even during manufacture.



Tests carried out by the Chemistry, Physics and Electrochemistry Department of the University of Milan confirm that ACTIVE Clean Air & Antibacterial Ceramic™ is green: 1000 m² of Active Clean Air & Antibacterial Ceramic™ material have the same beneficial effect as 300 fully grown trees (220 m² of foliage).
So, the Fiandre stand is a treasure chest both in shape and in content: a real fortune for our environment.

Link: http://www.granitifiandre.it/
Other links: News Cersaie http://www.floornature.com/architecture-news/news-fiandre-marmi-maximum-300x150-marble-effect-tiles-8220/, Maxi ceramic tiles http://www.floornature.com/architecture-materials/maximum-and-maxfine-for-architecture-in-progress-7292/
Photos: Courtesy of Oscar Ferrari, http://www.oscarferrari.com