Alexander von Vegesack – founder of Domaine de Boisbuchet

How important is visual marketing or visual design in your creative approach?
The outside appearance of an object - just as the one of an individual - is naturally very important. Any object, objective or function sells better if it presents itself in an attractive way. But in return I do feel teased if the appearance is not holding its promise.

The physical and cultural setting is an image: do you include this or not in your design concepts? Why?
Objects and their users or beholders always develop their own relationship. I am collecting out of various interests in certain object’s qualities and usually with an intention to put these objects in such an interesting thematic context for exhibitions and other educational purposes.

What influence do space and time have on your projects?
It is also evident that each object has its own historical context - in time and space. For me and us, however, it only becomes relevant if we point out or create its relationship with our own points of view. 

Is it possible to tell the truth in a project?
The authenticity of an object is closely connected to the process of its creation. In Boisbuchet we are trying to motivate the inherent qualities of very diverse people joining our workshops. The individuality of their experience is key for their personal development and will ultimately be key for the success of their design.

Link: Alexander von Vegesack, founder of Domaine de Boisbuchet
Domaine de Boisbuchet
 
In this series of interviews, we meet established figures in the world of design to take a closer look at the issue.

(Paolo Schianchi)

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