In our podcast, we have spoken to many architects who gave a deep insight into making architecture. We also started looking into the other activities that help to get the architects’ message around, from photographers and critics to PR. But there is still the elephant in the room: what about the perception and imagination of architecture. That is a crucial question if architecture isn’t meant to be done for its own sake but wants to fulfill its social function. Happily, some architects are looking into these aspects. One of them is our guest today, the German architect and philosopher Julian Franke.