29-08-2017

Future Forest with zip-line by Bompas & Parr in London

Bompas & Parr,

TNR Photography, Bompas & Parr, Hanson Imagery,

London,

Shopping Centers,

Installations,

The Bompas & Parr experts in multi-sensory experience design have turned Westfield Stratford City, London into an immersive experience for visitors to gain mindfulness of the world of nature, inside the shopping centre itself.



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Future Forest with zip-line by Bompas & Parr in London The Bompas & Parr experts in multi-sensory experience design have turned Westfield Stratford City, London into an immersive experience for visitors to gain mindfulness of the world of nature, inside the shopping centre itself.


Shopping centres are now part of our lifestyle and they often act as urban plazas, places where you can arrange to meet up and get together because they are usually easy to get to by car or public transport.
They provide shelter from bad weather and encourage you to stay beyond the time it takes to do your shopping by including entertainment and dining, day spas and hotels, as well as lots of retail opportunities. Still, they are artificial places, they have no real contact with nature, which is where Bompas & Parr. and their Future Forest installation comes in.
An immersive experience in The Atrium of the At Westfield Stratford City mall explores the relationship between human beings and nature through fun and adventurous activities to renew interest in forests, one of the key environments for our future survival on the planet. The Bompas & Parr introduced a 40-metre zip-line for an exhilarating descent from the top of a 5.3-metre purpose-built treehouse. Not for the faint-hearted (and only if you're at least 8 years old), visitors to Future Forest will be able to experience a unique bird’s eye view of inside the shopping centre. 
Director of Bompas & Parr, Harry Parr, said: “The vision for Future Forest is to engage young people in the future of our urban environment and we really believe that the best way to do that is through a fun, physical challenge that disconnects them from their screen-based lives, gets the adrenaline pumping and makes for something that they’ll remember.  That’s the best way to deliver the message!”
The Adventure Zip-Line at Westfield Stratford City is complemented by Bompas & Parr’s immersive Fruit Cloud – a walk-in breathable aromatic cloud with regularly changing flavours – as well as a mini exhibition showcasing plants that create electricity, the magic of spider silk, and a historic tree circus. It is all designed to inspire you to consider the real, outdoor world, and to relax in a "green" environment and take some time out from our busy city lives.

Christiane Bürklein

Project: Bompas & Parr - http://bompasandparr.com/
Location: Westfield's Straford City, London, UK
Year: 2017
Images: courtesy of Bompas & Parr
(c) Bompas & Parr, HansonImagery, TNR Photography
Find out more https://uk.westfield.com/

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