Xinù Perfumes’ secret garden created by Cadena + Esrawe
Cadena Concept Design, Esrawe Studio,
Jaime Navarro Soto,
Every secret place has an ancestral charm. This is the idea Ignacio Cadena and Héctor Esrawe expressed for Xinù, a Mexican perfume maker. A secret garden and a magic table where an unknown alchemist talks about the brand’s sources of visual and olfactory inspiration.
Visitors pass through an an enchanted garden, up a few stairs and through a big window into a small, dark space with a seven metre long table in the middle. On this surface, Xinù’s world and the botanical spirit are explained in a geometrically chaotic way, opening people’s sensory gateways in a personalised way through the meticulous work of alchemic tailoring.
Xinù takes form in the space by summing up the three pilasters of its story and its identity: number one, documentation and exhibition of a multitude of species native to the Americas; number two, a passion for design and handcrafts, and number three, the importance of sustainability and use of top quality materials.
Surface area: 158 sqm
Location: Mexico City
Concept: Ignacio Cadena + Héctor Esrawe
Design: Cadena Concept Design + Esrawe Studio
Project head: Alejandro Peña
Team Esrawe + Cadena: Verónica Peña, Berenice Hernández, Luis Medellín, Ricardo
Bideau, Alberto Yapor, Hugo Ozuna, Solana Lorenzo, Manuel Bañó, David Flores
Xinú team: Rocío Astudillo, Daniela Siller
In collaboration with: Construtech, Fábrica Astilla, Pablo Reyes, Antonio Sandi, Nouvel Studio, Quadratto, Los Originales Contratistas, Emilio Cadena, Rober Acuña, Juany Acosta, Rocío Pindter, Duco Laboratorio de Diseño, Joaquin Cevallos, Paisaje + Flores
Illustrations: René Tapia
Photos: Jaime Navarro Soto