About Us

Floornature.com is the portal for information, documentation and reflection on the rapid changes on the international architectural scene. Set up in 2001 by Romano Minozzi, Founder of the Iris Ceramica Group,
Floornature.com provides information on the culture of design, supported by the experience and technical and productive know-how of a cartel of 9 makers of surfaces for architecture.

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Founder

Dott. Romano Minozzi

Dott. Romano Minozzi

President Iris Ceramica Group
Dott.ssa Federica Minozzi

Dott.ssa Federica Minozzi

CEO Iris Ceramica Group
Dott. Stefano Luconi

Dott. Stefano Luconi

Chief Digital Officer

Team Floornature

Rachela Cervetti

Rachela Cervetti

Web Project Manager
Massimiliano Carulli

Massimiliano Carulli

Software Engineer
CRM Senior Manager
Claudio Tolli

Claudio Tolli

System Engineer
Lorenzo Vaccari

Lorenzo Vaccari

SEO/SEM Specialist
Web Project Manager
Alessandro Salardi

Alessandro Salardi

CRM Specialist
Edoardo Bulgarelli

Edoardo Bulgarelli

Social Media Manager
Lorenzo Vaccari

Sara Lo Mele

Graphic Design Specialist
Lorenzo Vaccari

Monica Magliocco

Web Developer

Editorial Staff

Paolo Schianchi

Paolo Schianchi

Editor in chief

Professor of Visual Communications and Interaction Design and Creativity and Problem-solving at Università IUSVE - Istituto Universitario Salesiano di Verona e Venezia. Sessional lecturer at Politecnico di Milano between 2006 and 2010. Editor-in-chief of architecture and design publications: 2005/2007 ArchAEdilia, 2007/2009 CE International (Il Sole 24 Ore Business Media). Gallery Manager at FMG Spazio per l’architettura contemporanea in Milan since 2014. Scientific Curator of creative and cultural content for FAB Architectural Bureau Milano since 2015. Author of essays on contemporary design, architecture and visual culture; widely recognised as one of the most prominent theoreticians of Visual Marketing and Visual Literacy. Recent publications include L'immagine è un oggetto. Fondamenti di visual marketing con storytelling (2013); Architecture on the Web, a critical approch to Communication (2014), Webcreativity. Creatività e visual marketing post-web (2016)

Mara Corradi

Mara Corradi

Section: Projects

Architecture and design reporter Corradi has published research and studies in design, working with Paolo Schianchi since 2003. She has been in charge of archiving, conservation and enhancement projects for the Kartell Museum and for Michele De Lucchi, whose publications and solo shows she has overseen for ten years. She now provides commentary and criticism for the Floornature portal and makes architecture documentaries with Roberto Ronchi. She has been co-curator of events at FAB Architectural Bureau in Milan since 2015.

Cintya Concari

Cintya Concari

Section: Itineraries

President of Associazione no profit H2O nuovi scenari per la sopravvivenza, a non-profit association concerned with the promotion of design culture and the safeguarding and protection of water resources in Italy and abroad. Head of the publishing house H2O edizioni. Between 2005 and 2010, member of the steering committee of Associazione per il Policlinico di Milano, in charge of publications and promotion of events concerned with sustainability in hospital facilities. Edited a series of publications about the city and touristic, ecological, urban and wine and food mapping for the Councillorship for Production of the City of Milan. Curator of exhibitions and projects including, in 2016, the “Idee in Volo” exhibition by architect Riccardo Dalisi, the “Odori e Sapori” exhibition by architect Ugo la Pietra at Lecce Museum of History and “L’emozione delle immagini e il calore delle terrecotte”, an exhibition by Totò Massaro for the City of Cutrofiano. Works with the Associazione per il Disegno Industriale – Industrial Design Association’s Puglia and Basilicata Branch.

Agnese Bifulco

Agnese Bifulco

Section: News and Events

Studied architecture. Has worked on the web since 1998, writing a feature on creativity in textiles for an internet portal since 2000. Between 2001 and 2007 she designed new mobile residential units. In 2003 she sat on the organising committee of Italia Invita, and since2007 she has been its consultant for Fiere di Parma, the trade fair organiser in the city of Parma. Works with the Italian branch of a textiles multinational, promoting its brand and products with events and an internet portal. Writes for architecture and design magazines.

Christiane Bürklein

Christiane Bürklein

Section: Livegreen Blog

German by birth, she has a degree in Modern Foreign Languages and Literature gained at the University of Genoa with twenty years’ experience as translator and interpreter. Networker by vocation and social media enthusiast, over the years she has explored the many aspects of Social Media Marketing and Personal Branding, with a particular interest in everything environmentally and socially sustainable. She handles public relations for creative professionals, especially photographers and organises exhibitions and events. Recent publications: “Ken Schluchtmann: Architecture and Landscape in Norway”, Hatje Cantz, 2014, Essay “Who do you want to be. Designing your own communication strategy” in Architecture on the Web. A critical approach to communication (2014), “Details Matter. Beyond Materials” in TYIN tegnestue: In Detail, edited by Kristine Guzman, published by MUSAC/By Architects 2015.

Marco Privato

Marco Privato

Section: Mood

Degree in Graphic and Multimedia Communication Sciences and Techniques. Oversaw the publication of numerous volumes by Edizioni dei Dioscuri as book designer and editor between 1995 and 2002. Taught courses in visual communications and image education in state-run and private schools and institutions. Since 2004 he has been concerned with corporate communications for services and event organisation in cities and schools, designing and creating coordinated image, strategic media planning and publication concepts.

Mariagrazia Villa

Mariagrazia Villa

abstract

With a degree in Architecture from Politecnico di Milano, Villa has always worked as a reporter on culture for the newspaper “Gazzetta di Parma” and other publications, and as communications manager for associations such as Assistenza Pubblica Parma Onlus. Worked with the Barilla Group for twenty years as a food writer: after contributing to the Mulino Bianco web site and pasta packaging for the domestic and international markets and editing Academia Barilla’s online magazine Italian Food Lovers, Villa worked on publishing projects for this international centre of Italian gastronomic culture, writing more than forty cookbooks which have been translated into several languages and published by White Star of the DeAgostini Group. Since 2014 she has taught Ethics and the media and New Journalism at IUSVE (Istituto Universitario Salesiano Venezia). Since 2015 she has taught Food and Agriculture Sustainability and Conscious Eating and conducted the Food Writing and Web Content Management workshop in the first level Master’s programme in Food&Wine 3.0 – Web Marketing & Digital Communication, also at IUSVE.

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