Salone del Mobile and Milan Design Week: a positive result

The 60th edition of the Salone del Mobile di Milano (Furniture Fair), the first with the complete format after the three-year and two-month interruption due to the pandemic, which also entailed the postponement from April to June, has come to an end. As many as 262,000 visitors, from 173 countries around the world, passed through the turnstiles of the pavilions at the Milano Rho Fiera, while in the city there were over 400,000 visitors, numbers that register an important and eagerly awaited success, and confirm Milan's role as the international capital of design. Amidst the queues at the exhibition stands at the fair and visiting some of the Fuorisalone events, one could sense the general enthusiasm of getting together and starting again after the standstill imposed by the pandemic. The key words of the fair: design, innovation, beauty and sustainability, were expressed and interpreted by established designers and architects as well as by new industry professionals, becoming the guiding thread of the various initiatives from the Università Statale, where the Re-Generation exhibition organised by Interni magazine was set up, to the Botanical Garden, from the events in the Isola district to the Triennale Milano, where no less than eleven exhibitions were underway, from the Tortona area to the Brera Design District, where our attention was focused most due to the presence of the flagship store of Iris Ceramica Group and to the media partnership with "Urban Living, a window onto the Decumanus of MIND”, the installation designed by the landscape consultancy firm LAND together with Migliore+Servetto for Lendlease. Not forgetting initiatives featuring important names in Italian design, such as the “Pietre e Fuoco” (Stones and Fire) exhibition with twelve objects (candleholders, candelabras and braziers) made from limited edition Lecce stone and designed by architect Ugo La Pietra.
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Floornature.com was the media partner of the themed events with international exponents of design culture, that were streamed live from the terrace of the LAND studio. At the Flagship Store of Iris Ceramica Group in Via Santa Margherita 4, the “Corpi di Luce” (Bodies of Light) exhibition, inspired by the Luce collection and created by Guillermo Mariotto was unveiled on 6 June. The expressive potential of ceramic surfaces is recounted through three narrative levels, with the material represented by the Luce collection by Guillermo Mariotto, photography with images by Elodie Cavallaro printed on fabric and ceramic slabs, and the video-storytelling by director Francesca Molteni, in which the contemporary dance of Marta Morabito with choreography by Sara Catellani, emphasises the idea of movement and weightlessness provided by the Luce slabs. Underlining how in the exhibition, design, fashion, photography and film art intertwine to narrate the noble and eclectic nature of ceramics, the exhibition “Corpi di Luce” will continue until 28 September 2022 for Milan Fashion Week.

(Agnese Bifulco)

Images courtesy of Iris Ceramica Group (01, 03-06, 09)
"Urban Living, a window on the Decumanus of MIND" photo by Francesca Macis (02, 07, 08)
Ugo La Pietra, “Stones and Fire”, images courtesy of Silos (10-12)

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