People don’t usually think of the web as generating greenhouse gas emissions. But while it is true that the web has made it possible to reduce environmental impact by shortening distances and offering tools such as email, online shopping and videoconferencing which save time and energy, it is also true that portals, websites and blogs rely on servers which run primarily on energy from fossil fuels and therefore generate CO2.
Information Technology is estimated to be responsible for 2 percent of Europe's CO2 emissions, with about 7 million data processing centres and 40 billion kWh consumed per year: enough energy to meet the needs of 13 million families.
A Greenpeace report dating from March 2010 analysing "cloud computing", that is, the cloud of information technologies available online, says that at the current rate of growth, data centres and telecommunications networks will consume about 2000 billion kilowatts of electricity in 2020, more than three times their current consumption.
Lifegate’s choice is very important as it is an innovative project allowing users to do something concrete to help the planet, using their websites as a tool for increasing awareness of the environment and of global warming.
To participate, simply go to www.zeroimpactweb.com and select the number of square metres required to compensate CO2 emissions generated on the basis of the site’s monthly number of pageviews.
Floornature.com, a multilingual portal that provides information, documentation and food for reflection on the rapid changes underway on the international architectural scene, was one of the first companies to participate in the initiative, once again demonstrating its strong focus on environmental issues, with a special section dedicated to the theme of sustainability in its livegreenblog.
Ecology, respect for the environment and new materials for wellness are also essential issues for companies such as Fiandre and Iris Ceramica, whose research and innovation has included fine-tuning of a new productive process oriented towards materials containing an active ingredient that contributes to improvement of the quality of the environment.
Active-ceramic.com, which is the portal in which to find all the information on Active Clean Air & Antibacterial Ceramic™ is also one of the first portals to be included in the Lifegate project for promotion of innovation and commitment to a better future.