30-07-2004

Upim Perfume and Cosmetics Department

Hangar Design Group,

Milan,

Store, Companies,

Design,

Interior Design,

Client: Upim - Rinascente Group
Architecture and Interior design: Hangar Design Group
Project Concept: Alberto Bovo, Sandro Manente, Moreno De Giorgio
Project start date: 1st release November 2001 - 2nd release wall make-up March 2003
Ariostea materials employed: Statuario Venato from the marmi high-tech collection



Upim Perfume and Cosmetics Department The "world" of perfumes and cosmetics is characterised by great continuity, forming a container and a showcase for the products on display. The dominant colour is white, the colour best suited to setting off the signs of communication and emphasising the items on display and the new visual merchandising criteria.
The architectural shell, glossy white with matt steel, is characterised by an elegant geometric severity.
The white false ceilings and exhibition structures are completed and set off by the slightly greyish white, with grey veins and flecks, of Statuario Venato from the marmi high-tech collection from Ariostea, chosen for the flooring because of its beauty and excellent performance.
The whole, skilfully softened and warmed by carefully studied, sophisticated light design, has strong communicative value; the atmosphere is rarefied and the whole area exudes charm and wellbeing.
This highly innovative design and attention to atmosphere have transformed the Upim perfumes and cosmetics area into a contemporary, exclusive space that might be called a three-dimensional expression of relaxation.

Andrea Hoff

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