Snøhetta visual identity + brand strategy Norway’s National Parks


Ville, Sport & Wellness,

Snøhetta architectural studio came up with a new visual identity and brand strategy for Norway’s national parks.

Snøhetta visual identity + brand strategy Norway’s National Parks

Image, logo, lettering, all the essential visual elements required to make Norway’s National Parks immediately recognisable, designed by Snøhetta.

An important challenge for the architectural studio, a project bringing together in a single image and shared strategy for the 44 parks, visitors’ centres, national villages and towns, while at the same time making it easy to give each of them its own distinctive character.

The architects built the project around the concept of the portal, meaning an entrance or a gate between two “worlds”, two “dimensions”, one cultivated or built and the other natural. At the same time it is a symbol of protection, underlining the importance of nature and nature parks for the Norwegian people.

The portal is symbolised by a synthetic image of a portal, consisting of two piers and an architrave, framing and protecting nature; inside the portal, each park is identified by a different mountainous silhouette.

(Agnese Bifulco)

Images courtesy of Snøhetta


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