The new headquarters of Gucci in the former Caproni aeroplane factory in Via Mecenate in Milan were opened recently. This well-known fashion brand entrusted to Piuarch, the architectural firm featured in an exhibition held recently at SpazioFMGperl'Architettura, the project that has transformed the structure, originally a factory, into a modern complex called the Gucci Hub , since it groups together not only all the Milan offices of the brand but also showrooms, the area for fashion shows, the workshop for graphic activities and the photographers’ studio.
The new complex is a 100% sustainable project featuring Leed Gold certification. The architects acted in harmony with the older buildings to create work areas with a high quality of life and with important green elements: a wood, a square with trees, widespread gardens and green patios and walls. The parts added in the nineteen-sixties and seventies were demolished since they were not architecturally consistent with the nineteen-twenties project and the areas originally used for production activities were reconfigured, increasing the openings towards the outside for more natural lighting.
The central road has become the main pedestrian path joining all the buildings and the functions, up to the covered square. The volume of the glass tower, a newly erected building standing at the centre of the complex, balances out the colours and the horizontal development of the red-brick former factory with its dark metal brise-soleil pattern.
Design: Piuarch (Francesco Fresa, Germán Fuenmayor, Gino Garbellini and Monica Tricario)
Location: Milan, Italy
Images courtesy of Piuarch