At the same time the group has fun designing new objects for a happy pop future such as the first Bic atomic lighter - guaranteed for 99 years - or the Digital-Lock Visa Card, the credit card with a fingerprint secret code (a simple fingerprint sets up a satellite link with the cardholder's bank to conduct all transactions with the utmost security).
Ora-Ito objects are so trendy, so much in the vanguard that most of the companies they pirate don't sue them but take on the group as consultants.
Thus Levi's has commissioned them for its upcoming advertising campaign, the Levi's Red Tester, in which what appears to be a red washing machine of soft design is actually a jeans tester, the only tester capable of recognising original Levi's Reds.
Evian drew inspiration from perfume packaging by Ora-Ito for production of a special, expensive limited edition of its famous water.
Even Philippe Stark contacted the group about consulting services after his "Good Goods" ecological merchandise site was parodied in their "Baad Goods" virtual catalogue.
Ora-Ito has fun coming up with spaces for new lifestyles incorporating ironic, visionary architectural projects such as Villa Gucci, a total villa project in which every item is signed by the world-famous fashion house.