08-06-2017
New Yuppies – Intercontinental Beijing Sanlitun by Cheng Chung Design
CCD is the design studio that has created the interiors of the Intercontinental Hotel in Beijing. The concept is "New Yuppie". Yuppie for its confident and positive attitude and new because the colours have changed. Blue is the centre of the avant-garde, high-tech atmosphere that radiates positivity.
Cheng Chung Design, an interior design studio located in Hong Kong, has brought a new concept of yuppie to the Intercontinental Hotel in Beijing. What Joe Cheng wants to express is the positive, optimistic, confident, kind spirit that characterises yuppies, but with updated colours. Black, white and grey are no longer the standard of ‘traditional’ yuppies . Today positive thinking and optimism derive from technology, so sapphire blue is the cardinal colour of the ‘New Yuppies’.
The whole interior design project is inspired by a hexagonal module that covers the building’s facades. The shape of the module, which recalls a diamond, has been used on various scales in the interior. A diamond is obtained by purifying raw stone with precise cutting – the same thing that Joe Cheng did in choosing the furnishings and works of art. It is a work of pure detail that creates amazement and wonder in everyone who enters. And it seems that the new yuppies like the magnificence.
Francesco Cibati
Place: Beijing, China
Year: 2016
Area: 30,000 m2
Architects: CCD / Cheng Chung Design – http://www.ccd.com.hk/
Photos: Courtesy of the architect
