new SpazIOFMG corporate identity Fuorisalone 2015 Events

Carlo Ratti, Luca Molinari,

University, Factories, Sport & Wellness, Gallery, Offices,



Great success during Fuorisalone 2015 week for the presentation of SpazIOFMG’s new corporate identity, in collaboration with IUSVE, and the launch on the social networks of the hashtag #ioFMG.

new SpazIOFMG corporate identity Fuorisalone 2015 Events

The new corporate identity of SpazioFMG was officially presented to the public at Iris Ceramica and FMG Fabbrica Marmi e Graniti’s gallery in Milan during the week of Fuorisalone 2015.
On the days leading up to the presentation the hashtag #ioFMG was launched on social media, accompanied by an aphorism by Pablo Picasso: “Good taste is the biggest enemy of creativity”.
The event organised in collaboration with IUSVE, Istituto Universitario Salesiano Venezia, and Floornature’s editorial staff was a great success, attended by a crowd of young people and IUSVE students.
The gallery’s coordinated image was created by students Rami El Mogy, Laura Gelonesi, Daisy Vigato and Irene Zivelonghi as part of the Brand Management and Corporate Identity LAB programme organised by Dr. Michela Carlini (Master’s Programme in Creativity and Communications Design – IUSVE).
During the evening visitors had an opportunity to view the exhibition currently open at SpazioFMG: Futurecraft Tomorrow by Design #1, curated by Luca Molinari and Alessandro Benetti and focusing on the career of architect Carlo Ratti.

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