The key element characterising the new project is the building?s façade.
MVRDV replaced the anonymous continuous façade of strip windows built in 1980 with a new façade concept that makes the different shops and businesses in the building visible from outside.
The new façade will give each business its own window on the street. The windows are underlined by LED lighting with curved frames changing colour constantly, bathing the building?s white exterior in light of different colours so that its appearance changes all the time.
Design: MVRDV (Winy Maas, Jacob van Rijs, Nathalie de Vries, Fokke Moerel, Kyosuk Lee, Daehee Suk, Sara Bjelke, Ferdjan van der Pijl)
Location: Apgujeong-ro, Gangnam, Seoul, KR.
Images: courtesy of MVRDV © Kyungsub Shin