To celebrate the 20th anniversary edition, MosBuild, the largest annual construction exhibition in Europe which has chosen Floornature as media partner, wanted to strengthen the relationship with its visitors and exhibitors, creating a photographic competition.
During Cersanex, the second part of the show, from April, 15 to April 18, visitors and exhibitors were invited to share their pictures and experiences using the hashtag #Mosbuild on social media channels like Twitter, Instagram, Facebook and vkontakte.
Over the two week exhibition there were more than 4,000 entries. Due to the high standard of photograph's entered the organisers had the very difficult task of choosing the winners. In the visitors section the winner was the image oublished by the Instagram account @aleshinilya74.
Please check out the following gallery showcasing others among the preferred images. The great success of the initiative proves the growing importance of social media as tool for the viral communication of events.
Location: Expocentre, V.V.C. Moscows
Images Courtesy of MosBuild http://www.mosbuild.com
MosBuild 31 March – 3 April 2015, 14 -17 April 2015
Links MosBuild on the social media channels: