Montse Zamorano photography as translation
Fully aware of the popularity of new means of communication and visualisation such as videos, 3D renderings and virtual tours, areas she has been interested in since she was an architecture student at ETSAM university in Madrid, Zamorano uses her photographs to underline the continued importance of “classic” photography.
Her images not only portray buildings but reveal their character, as the eye behind the lens is trained to grasp their proportions, cuts and geometries. Her way of seeing buildings honours both the surfaces and the materials used to make them.
Montse Zamorano thus offers observers a photograph that helps them to comprehend the intrinsic message the construction has to convey, both as a temporary installation and as a building.
Visual mediation, just like linguistic mediation, is by no means neutral, but her sober style does not aim to steal the scene, staying true to the subject portrayed.
Montse Zamorano works as a freelance photographer for well-known architectural studios, drawing her inspiration from Ezra Stoller and Julius Shulman. She is one of the 20 finalists in the Next Landmark 2013 competition.
Montse Zamorano www.montsezamorano.com