Mobily Shop - Saudi Arabia

Saudi Arabia now has a second mobile telephone company, breaking what was formerly a monopoly on the kingdom.
The new operator Mobily is a joint venture between Etisalat, a telephone company in the United Arab Emirates, and a number of Saudi investors who founded the new company Etihad Etisalat in 2003.
While the Saudis get used to the new idea of competition in mobile telephone services, the Mobily brandname is making headway on the market with a wave of energy, elegance and stability.
These characteristics underline the concept behind Mobily points of sale: places that respond to the need for adequate presentation of what is not intended to be merely a product, but a different, alternative way of communicating by telephone. The point of sale itself becomes a place for communication and discussion between the people presenting the new offer and those who are discovering and encountering this new development.